In business, it’s easy to stay locked on what’s next — the next client, the next system, the next milestone. But rarely do we slow down long enough to notice how far we’ve already come.

When I first started my business, I began a Business Journal — a place to capture the fears, hopes, and ideas that came with entrepreneurship. Over time, it became so much more than that. It became a mirror. A space to process my thoughts, coach myself through challenges, and track my growth — not just in numbers, but in mindset and courage.

Some days, it’s just a quick brain dump. Other days, it’s a deep reflection on what’s been heavy on my heart. But this simple ritual — what I call business journaling — has become one of the most grounding tools I have when things feel chaotic.

What It Looks Like for Me

I keep mine in Notion, because it’s where I already organize my world (and I’m a digital girlie, lol). But that’s the beauty of it — there’s no “right” way. Whether it’s a paper notebook, a Google Doc, or a password-protected file on your laptop, what matters most is honesty.

I don’t follow a schedule or structure. I write when I feel tense, uncertain, or inspired — when I need to untangle my thoughts, dream a little bigger, or document a massive win (or a tiny one that still made me smile).  The goal isn’t to make it pretty — it’s to make it real.

Here are some prompts inspired by my own entries to help you get started on yours:

🌱 Journal Prompts

When I feel stretched thin or anxious about the business, what am I really afraid might happen — and what part of me needs reassurance right now?

Where has money surprised me lately — through timing, generosity, or flow — and what does that moment remind me about being supported?

When I imagine the next version of me leading this business, what feels different about how she carries herself, makes decisions, or rests?

Why Reflection Matters in Business

As entrepreneurs, we often measure success by external results — revenue, team size, even Instagram followers. But over time, I’ve learned that reflection reframes success: it helps me see the inner growth — the clearer thinking, steadiness, and wiser decision-making — that fuels everything else.

Through journaling, I’ve realized:

• I haven’t always given myself enough credit for how much I’ve accomplished. Sometimes I need to see it written down for my brain to catch up — to really feel it and claim it.

• My body needs more rest than I’ve allowed it. To sustain the level I work at, rest and renewal aren’t luxuries — they’re fuel.

• My fears around visibility are real and rooted in something deeper that I’m still exploring — but they no longer stop me. Each time I 'feel the fear and do it anyway', I earn a little more peace and confidence in who I am and what I’m building.

There’s something so comforting about having a timeline of your own growth — a written record that shows not just what you achieved, but how you became the person who could achieve it. It’s proof of your evolution in real time.

The Power of Writing It Out

Lately, I’ve been leaning into abundance writing — giving myself permission to dream bigger, to name what I want, and to believe I’m capable of creating it.

My business journal is my private space to be fully honest. To celebrate, to vent and to remind myself that it’s okay to want more.

Running your own business is a wild and beautiful thing. Some days, it stretches you; other days, it softens you.

I still catch myself thinking, “Wow… I really get to do this.” 🥹

So I hope you give yourself that same space — to write it all out, to honor your lessons and your leaps, your wins and your wobbles. Because one day, you’ll look back and see what I’ve discovered too: your business journal is really the story of your becoming.